About us

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Thu Books is recognized as one of the leading brands specializing in business management, personal development, finance, and investment. We provide essential guides for startups, alongside invaluable lessons, methodologies, and management expertise from world-renowned experts and global corporations. After two decades of growth, Alpha Books (Thu Books) has firmly established its reputation, becoming a trusted companion for generations of entrepreneurs, managers, and ambitious young professionals striving for success.

With a vast portfolio of over 10,000 titles and 15,000,000 copies printed, Thu Books has successfully engaged readers through iconic bestsellers that have left a lasting impact, including:

  • HBR OnPoint

  • Start-up Nation (Quốc gia khởi nghiệp)

  • The Chosen Few (Trí tuệ Do Thái)

  • Predictably Irrational (Phi lý trí)

  • Thinking, Fast and Slow (Tư duy nhanh và chậm)

  • Steve Jobs (Biography)

  • The Black Swan (Thiên nga đen)

  • Blue Ocean Strategy (Chiến lược đại dương xanh)

  • Market Wizards (Phù thủy sàn chứng khoán)